Recently, I talked at the Fintech Design Summit about a new way of working we have in the User Journeys team at iwoca. In the past, we worked in Agile — now, we’re using the Shape Up methodology (by Basecamp).

Here’s our team mission statement:

Helping customers by building an engaging, personal and creative experience for them — with a focus on impact.

When deciding on a…


The Shredder is a method I’ve developed to try to unravel strategies whether they are for companies or products. …


This article started as an answer to a task I did during my interview process for a company a while ago. While I can share the task I’ve adjusted the article to perform as a stand-alone. Since then I’ve developed my ideas further and I’d love to hear your opinions.


Recently I’ve encountered a lot of conversations around design tasks, for and against, pros and cons. I support giving tasks during the interview stage in most cases, and I’ll try to demonstrate why it is important. …


Entering the design profession is sometimes like love at first sight, but it can also be something you simply want to do and learn to respect. Design is one of the most popular fields for people to move into from other professions.

Design has been called many things in the…


Every time I have had to look for a job, I have found myself having to box myself into an application template or a job spec. To cover every possible instance, I used to make a couple of CVs, tweak my LinkedIn, produce multiple portfolios and a few different cover…


I’m a Google Inbox user, and since Inbox for iOS hasn’t been updated to match the screen size of iPhone X (which seems quite a trivial thing to fix) every time I saw an update on the AppStore I jumped for joy thinking that the fix was coming. Each time…


There are countless businesses that build their value on the back of ads. Shamefully it became the default reaction to “what’s your business model? Advertising”. Because of this, ads became more hated than ever. Yet there is barely any supervision for the content that is in ads. With the absence…


The camera is finally on stage to help solve user experience (UX) design, technology, and communication issues.

Years after the Kinect was trashed and Google Glass failed, there is now new hope. …


In the past five years, there has been a paradigm shift in the speakers market. We’ve started seeing a different form factor of audio capable devices, 360 degree audio speakers, emerging. …

Avi Ashkenazi

Head of Design @ iwoca | Founder of 2PAx

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