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Avi Ashkenazi
Avi Ashkenazi

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Published in iwoca blog

·Jul 13, 2021

How we Shape up our product process at iwoca

Recently, I talked at the Fintech Design Summit about a new way of working we have in the User Journeys team at iwoca. In the past, we worked in Agile — now, we’re using the Shape Up methodology (by Basecamp). Here’s our team mission statement: Helping customers by building an engaging, personal and creative experience for them — with a focus on impact. When deciding on a…

Shape Up

2 min read

How we Shape up our product process at iwoca
How we Shape up our product process at iwoca

Jun 22, 2020

The Shredder part 1

The Shredder is a method I’ve developed to try to unravel strategies whether they are for companies or products. …

Design

2 min read

The Shredder part 1
The Shredder part 1

Published in UX Planet

·Mar 7, 2019

A stab at building a better design leadership org

This article started as an answer to a task I did during my interview process for a company a while ago. While I can share the task I’ve adjusted the article to perform as a stand-alone. Since then I’ve developed my ideas further and I’d love to hear your opinions. …

Design

11 min read

A stab at building a better design leadership org
A stab at building a better design leadership org

Published in UX Collective

·Feb 18, 2019

Design tasks are here to stay, and I like it

Recently I’ve encountered a lot of conversations around design tasks, for and against, pros and cons. I support giving tasks during the interview stage in most cases, and I’ll try to demonstrate why it is important. …

Design

8 min read

Design tasks are here to stay, and I like it
Design tasks are here to stay, and I like it

Published in UX Planet

·Jul 17, 2018

Escape routes from dead end Design careers

Entering the design profession is sometimes like love at first sight, but it can also be something you simply want to do and learn to respect. Design is one of the most popular fields for people to move into from other professions. Design has been called many things in the…

Design

8 min read

Escape routes from dead end Design careers
Escape routes from dead end Design careers

Published in UX Planet

·Jul 6, 2018

Are you boxed in? Getting to beyond professional roles and job titles

Every time I have had to look for a job, I have found myself having to box myself into an application template or a job spec. To cover every possible instance, I used to make a couple of CVs, tweak my LinkedIn, produce multiple portfolios and a few different cover…

Startup

7 min read

Are you boxed in? Getting to beyond professional roles and job titles
Are you boxed in? Getting to beyond professional roles and job titles

Published in UX Planet

·Apr 27, 2018

What happened Gmail?

I’m a Google Inbox user, and since Inbox for iOS hasn’t been updated to match the screen size of iPhone X (which seems quite a trivial thing to fix) every time I saw an update on the AppStore I jumped for joy thinking that the fix was coming. Each time…

Gmail

8 min read

What happened Gmail?
What happened Gmail?

Feb 7, 2018

Where will ads live? Hardware

There are countless businesses that build their value on the back of ads. Shamefully it became the default reaction to “what’s your business model? Advertising”. Because of this, ads became more hated than ever. Yet there is barely any supervision for the content that is in ads. With the absence…

Advertising

7 min read

Where will ads live? Hardware
Where will ads live? Hardware

Published in We’ve moved to freeCodeCamp.org/news

·Sep 14, 2017

From Augmented Reality to emotion detection: how cameras became the best tool to decipher the world

The camera is finally on stage to help solve user experience (UX) design, technology, and communication issues. Years after the Kinect was trashed and Google Glass failed, there is now new hope. …

Augmented Reality

12 min read

From Augmented Reality to emotion detection: how cameras became the best tool to decipher the world
From Augmented Reality to emotion detection: how cameras became the best tool to decipher the world

Aug 10, 2017

Goodbye Stereo, hello 360º Sound

In the past five years, there has been a paradigm shift in the speakers market. We’ve started seeing a different form factor of audio capable devices, 360 degree audio speakers, emerging. …

Virtual Reality

8 min read

Goodbye Stereo, hello 360º Sound
Goodbye Stereo, hello 360º Sound
Avi Ashkenazi

Avi Ashkenazi

Head of Design @ iwoca | Founder of 2PAx

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